Tag Archives: CBS talent raids

A mismatch made short of heaven: Old-time radio listening, 28 June

The Martin & Lewis Show: Guest—John Carradine (NBC, 1949)

Martin & Lewis, who really didn't belong on radio. (Photo: NBC.)

Martin & Lewis, who really didn’t belong on radio. (Photo: NBC.)

The CBS talent raids of 1948-49 have lured NBC bellwethers Amos ‘n’ Andy and Jack Benny (with a small host of performers following Benny) over the bridge. NBC’s retaliation has been, thus far, to launch its own talent hunt. Barely was NBC in Benny’s rear view mirror when the network announced to one and all that it sought fresh, younger comers to bring to its radio and television networks.

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The end of an era for Jack Benny: Old-time radio listening, 26 December

The Jack Benny Program: The Last Show for NBC (NBC, 1949)

An NBC fixture since 1932, Jack Benny says goodbye to his longtime radio home following the network’s hubris—and personal humiliation—negotiating a new deal with its most popular comedian . . . (Photo: NBC)

Jack Benny says farewell to the network that’s been his radio home since 1932, preparing to move in a week to CBS. What’s the big deal, considering how frequently shows changed networks—usually, when they changed sponsors—prior to tonight? Easy: NBC has been Benny’s radio home since 1932, and his loyalty inside the industry is the proverbial stuff of legend.

Posted in classic radio, comedy, crime drama, old-time radio | Tagged , , , , , , , , , | 5 Comments