Tag Archives: F.W. Fitch Company

2 November: Hit shampoo goes down the drain

Alice Faye and Phil Harris pore over a script. Their breakout success inadvertently helped sink a once-venerated shampoo maker. (Photo: NBC.)

Alice Faye and Phil Harris pore over a script. Their breakout success inadvertently helped sink a once-venerated shampoo maker. (Photo: NBC.)

An Iowa shampoo and soap manufacturer whose signature variety program has shifted little by little toward straight comedy, plus one of Jack Benny’s longtime sidekicks, give NBC its biggest win by a comparatively new program in the 1946-47 radio season. Except that the company’s win helps prove its own loss, kind of.

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