Tag Archives: Jimmy Wallington

10 December: A bump for Fred Allen

Texaco not only moves Allen to a better timeslot around or after Pearl Harbour, but the oil giant will get mileage aplenty featuring him in wartime print advertising. (Photo: Texas Oil Company.)

Texaco not only moves Allen to a better timeslot around or after Pearl Harbour, but the oil giant will get mileage aplenty featuring him in wartime print advertising. (Photo: Texas Oil Company.)

Pearl Harbour will affect Fred Allen as it will all radio entertainers, but in Allen’s case it will provide an inadvertent ratings bump.

The satirist and his Texaco Star Theater hour have struggled against NBC’s Eddie Cantor and Mr. District Attorney on Wednesday nights. But then the Ford Motor Company drops the curtain permanently on its Sunday night CBS mainstay, The Sunday Evening Hour, which featured performances by the Detroit Symphony. “It was wartime,” Jim Harburg would review, in his splendid volume compiling the history of network radio ratings, “and the car maker had nothing to sell.”

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Further Pearl aftermath: Old-time radio listening, 10 December

Texaco Star Theater with Fred Allen: Death Valley Takes a Holiday (CBS, 1941)

Mr. Allen wasn’t averse to appearing in wartime hint ads from his Texaco Star Theater sponsor.

As proves so with just about all radio entertainers, Fred Allen yields to the impact of Pearl Harbour on his first show following the atrocity. The classic Texaco Star Theater introduction—the clanging bells and siren, punctuated by the cartoonish car horn, telegraphing a brief fanfare and announcer Jimmy Wallington’s hail (“It’s Texaco time with Fred Allen!”)—is muted for once.

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