Tag Archives: Radio Row

20 September: The great howdunit

Bill Forman, who made a deceptively imposing Whistler. (Photo: CBS.)

Bill Forman, who made a deceptively imposing Whistler. (Photo: CBS.)

Twenty-first century old-time radio lovers may not realise The Whistler was never a truly national phenomenon. The CBS crime drama was almost strictly a western U.S. phenomenon thanks to its sponsor, Signal Oil, doing business in the west alone.

Only twice did The Whistler get a crack at a listenership beyond the west, when Campbell Soup sponsored it in the midwest and the east during the summer of 1946, as a replacement for its moderately successful Jack Carson Show; and, when Household Finance Company (HFC) picked it up from March 1947 through the end of September 1948.

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