Tag Archives: The Lucky Strike Program Starring Jack Benny

2 January: Jumpin’ Jack’s splash

CBS couldn't wait to put Jack Benny at the head of its Sunday night class. (Photo: CBS.)

CBS couldn’t wait to put Jack Benny at the head of its Sunday night class. (Photo: CBS.)

Now comes the time for Jack Benny and CBS to put Bill Paley’s money where the comedian’s mouth is. The question before the houses of Paley and NBC emperor David Sarnoff is whether the jump proves bonanza or bust.

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